06/01/10 - Lead Nurturing: The New Sales Tools

Description

Replace the dreaded cold call with an approach to nurturing your prospects in a systematic way to naturally and non-abrasively lead them to a sale. Learn waht you do to actually get your leads to convert to sales without driving them crazy with over the top sales pitches. This call will cover a few lead nurturing case studies and then will get into lead nurturing basics and how to build a basic lead nurturing campaign for your business. The class will cover how to calculate the ROI of your campaigns so that you know what is working and waht is not. Presenters: Sue Pitts and Rex Hardie, SBDC Counselor